Is your site making money? Do you want to make more?
Is your site bringing in new leads? Do you want to bring in more?

There's always room for improvement. So if your site isn't pulling its weight, then it's time to look at conversion issues.

The first thing to determine is whether your web site is experiencing low traffic volume, or great traffic, but low sales. If you don't know where the true problem is, it's difficult to fix it.

Although it's natural to think you need more traffic to increase sales, it could be that you need to strategically place call-to-action and trust elements on your site.

In other words, picture your site as a leaky bucket and every hole is where the customer leaves without buying from you, or acting on your call-to-action.

Look at every page on your site and ask yourself whether there is a clear call-to-action on each page. Help guide your visitor through your page or site to take the action you want them to take.

Pretty soon, you'll see the bucket holes are plugged up which means your visitors are taking appropriate action.

Now you can concentrate on driving more targeted traffic to your site through search engine optimization, pay-per-click programs, and email marketing.