Search engine optimization in its simplest form includes site architecture and navigation, temporary and permanent content, and inbound links. A web site should pass Organization 101 first, before building up relevent content.

Before we can direct the search engine spiders toward our themed content, we must have the ability to create a natural hierarchy throughout the site.

A logical and themed internal flow and navigation within the web site for search engine spiders to follow is critical to web site design. Although the major search engines have improved their ability to spider dynamic parameters in URLs, session IDs in URLs remain a choking hazard. To resolve these problems, URL rewrites are recommended.

Try the spider simulator below to find out how the spiders read your content.

Getting Indexed is the Beginning

Indexed content, meaning how well search engine spiders crawl your site content, allows us to move forward taking the steps to improve site relevancy and themed content. In other words, the spiders must be able to read your content before we can work at achieving a #1 position in Google, Yahoo, and MSN.

Search Engine Secrets

The only people who know the real secret behind search engine optimization are those that create the algorithms used by each search engine to determine the order in which sites appear in the results. That's it. No one else. But don't let that get you down.

Experience

As a search engine optimization firm who has been performing SEO services for 6 years, we rely on, experience, a solid architectural approach, the newest search intelligence data, concise and persuassive copywriting and a solid strategy for the long haul.

Understanding your Your Company, Offerings, Target Market

Understanding your business, your target market, and your company goals are important to a successful search engine optimization campaign. Here's a snippet of what we discuss with our clients:

Then we get to work analyzing the following:

Researching the keywords that people use to find your site is one of the most crucial pieces to the success of the optimization effort.

Special Access Reveals Real Clues

We access a database of over 350 million searches performed in the past 130 days which tells us what people have really search for!

This point is important enough to mention again. We know what people search for. It's not a guessing game. So with that information, we'll will tell you the keywords people use to find the products or services you offer.

With that valuable data in hand, we will work with you to determine which keywords we want to associate with your site. Then, we go about the process of re-working your web site.

BizTechLink Web Design or Your Web Designer

BizTechLink specializes in search engine optimized web design, but that doesn't mean we won't work with your web designer if you're happy with who you use.

We're eager to work with any web designer in the world. Whether you outsourced your web site to a web design firm or support your web site with an in-house team, we'll will work very closely with them to make all the necessary site changes.

Once the web site rankings are high, usually within 2-4 months, we monitor your site regularly for rankings and will continue to suggest improvements or changes to your site to further enhance your online visibility and maximize your return on investment.

Pricing

Prices start at $3000 with monthly maintenance rates beginning at $500. Pricing varies with the nature of the site, the number of products and services, and the types of internet marketing strategies you incorporate into your Internet marketing strategy.

Call BizTechLink, a search engine optimization and web design firm who focuses on the end result: making money for your business. Call Leslie Trosset at 518-439-5516 or email us for a free quote.