95% of pay per click ads are set up incorrectly.

I see evidence everyday where the pay per click ads appearing on search result pages are not targeted well enough to my search term.

By that I mean, the company generating the ad didn't choose a good keyword to generate their ad. The harm with that is either a) I may click on the ad when it's really not relevant which means you get charged for my click when it won't bring a sale, or b) your ad will generate a lot of impressions (meaning it shows up for the keyword) but I didn't click on it because the ad copy wasn't targeted well enough, which throws off your click-thru-rate, which makes you think like the whole program isn't working for you.

If I clicked on that ad and went to the company's web site, the company would have to pay a fee - a certain "cost per click" established by the search engine whose running the ads, regardless of whether I was on the company web site for one second or more.

Understandably, this is maddening for the company who admonishes pay per click advertising forever because they spent a fortune on pay-per-click ads and management without seeing the return on investment (ROI).

At BizTechLink, my pay per click management service will save you valuable advertising costs and send your online sales skyrocketing.

Pay-Per-Click Management

Most of the search engines today offer a pay per click advertising program. The most popular are Google's Adwords and Yahoo's Overture.

Both services offer conversion code to load on your pages to track either a sale, completed contact form, newsletter signup, or whatever call-to-action element you're using to track the effectiveness of the program.

What's Involved in Setting up a Pay Per Click Account?

All you need to get started is a credit card and some basic account information. We'll discuss a budget after I run some numbers on preliminary traffic estimates and then open the account. Your credit card is charged directly by Google or Yahoo for the cost of the ads.

Thorough keyword research must be performed so that you'll receive the most targeted traffic possible.

Pay-Per-Click Setup and Rates

BizTechLink's pay-per-click setup rates start at $499 depending on the number of keyphrases and ads. Please inquire about this service by calling 518.439.5516 or email me at leslie@biztechlink.com.