Email Marketing - Alive and Well, Better Than Ever!
For those of you who have yet to try email marketing, or for those that abandoned it, it's time to put this powerful emarketing technique to work.
Spammers gave email a bad name. I think it's safe to say we're all sick of spam and the unwanted email. There's the key: unwanted email.
It's not hard to admit you're very happy to receive email or email newsletters to which you've subscribed, right? You came across a web site offering information on something you wanted to learn more about, so you signed up.
When the newsletter shows up in your inbox you actually open it and read it - if it's a quality newsletter. We've all seen lousy newsletters where all they want you to do is buy, buy, buy.
Email Marketing Secret:
The #1 goal of your newsletter should be for people to click through to your web site. Don't throw all the juice into the newsletter, instead just put the breadcrumbs in it and persuade them to click through to your web site to get the full story. From there, you'll be able to offer them a lot more options.
Here's what your email newsletter SHOULD contain:
- insider tips
- helpful market research
- the latest industry news
- case studies
- advice on how they can do their job better
- tips on how to save money, increase revenues, etc.
Here's what your email newsletter SHOULD NOT contain:
- direct offers to buy this product or service
- look who just joined our company or got promoted
Put yourself in your readers shoes as you write the content for your next newsletter. What's important to your readers? If you don't know, try setting up a survey on your site asking what readers want to know more about.
For more ideas, talk to the receptionist, help desk, sales people - anyone who speaks directly with your customer or client - if they don't know, no one will.
Email Marketing Company Recommendation
The email marketing company I use and like best is Constant Contact for their effectiveness, ease of use, detailed statistics and immediate results.
Literally, within minutes of sending out your newsletter to your list of subscribers you're able to tell:
- how many people opened it,
- how many bouncebacks there are,
- how many people clicked on the links within your email,
- and much, much more.
Constant Contact provides the email signup box that can be customized to match your site and handles all the management of the email addresses. They also send the emails out from their servers so you don't need to worry about exceeding your mailbox limit with your Internet Service Provider.
Another major convenience is if someone wants to unsubscribe from your list, they can do it by themselves without you having to worry about it.
Constant Contact has a solid reputation for permission-based email marketing.
Start today and Promote Products via Email - 60 Day Free Trial
